01 · Instant workbook€9
Paid Media Profitability Pack
Break-even ROAS, CAC sensitivity and a channel dashboard in one decision-ready workbook.
- Break-even ROAS model
- CAC scenario planner
- Campaign data table
- Channel dashboard
Samsina resources
Tools and frameworks for better growth decisions.
Start with a public calculator, read a complete guide or download a workbook when a reusable system helps more than another article.
ROAS & break-even ROAS calculator
Model ROAS, acquisition cost and gross profit before changing media budget.
Use the calculator ↗Free Excel templateGrowth KPI Dashboard Starter
Track spend, revenue, leads, customers, ROAS and CAC by channel.
Get the dashboard →Illustrative model · before & afterSee a decision-ready dashboard
Compare channel reporting with a view that adds lead quality, pipeline context and next actions.
View the model ↗New guides
B2B growth and the next advertising channel.
Connect demand generation, paid media and CRM feedback around qualified pipeline—and understand what ChatGPT Ads changes for European advertisers.
Open field notes
Start where your growth system is cracking.
Every guide is public, self-contained and designed for immediate use.
AI visibility · English
Why AI recommends some companies — and ignores others
A guide to relevance, evidence, technical access and measuring AI answers without false promises.
Read guide ↗01Paid media and CRM · 9 minHow to connect LinkedIn Ads to your CRM and measure real pipeline
A practical framework for connecting campaign context, lead quality and qualified pipeline.
Read resource ↗02Migration guide · 8 minCRM migration guide: how to move from spreadsheets without losing trust
Move from spreadsheets to a useful CRM without importing chaos or losing ownership.
Read resource ↗03CRM framework · 8 minCRM lead scoring for B2B: how to identify sales-ready leads
Build explainable lead scoring around fit, intent, outcomes and human review.
Read resource ↗04Privacy guide · 9 minGDPR-compliant CRM and lead generation in the Netherlands
A practical, non-legal checklist for privacy-aware CRM and lead generation design.
Read resource ↗05Use-case guide · 8 minBest CRM for SaaS, agencies, consultancies and professional services
Choose a CRM around how each business model sells, delivers and renews work.
Read resource ↗06Buying guide · 8 minCRM total cost of ownership: the cost beyond the subscription
Compare licensing, implementation, adoption, administration, data and lock-in.
Read resource ↗07AI and CRM · 8 minAI in CRM: what is useful and what is mostly marketing?
Evaluate AI in CRM by usefulness, reviewability, privacy and accountable ownership.
Read resource ↗08Pipeline leak series · 8 minWhy your LinkedIn leads are not becoming sales conversations
A practical framework for connecting audience relevance, offer readiness, CRM context and sales follow-up.
Read resource ↗09Pipeline leak series · 8 minUTM tracking for B2B: the practical Netherlands guide
Build campaign context that survives landing pages, forms, consent choices and CRM handoffs.
Read resource ↗10Pipeline leak series · 8 minLead generation vs demand generation: what should B2B teams measure?
Understand the different jobs of capturing demand and creating the conditions for a better buying conversation.
Read resource ↗11Pipeline leak series · 9 minHow to connect LinkedIn Ads, HubSpot and CRM revenue
Treat the connection between advertising and revenue as a measurement design problem, not only an integration task.
Read resource ↗12Pipeline leak series · 8 minB2B attribution without perfect data
Make better marketing decisions by separating observed evidence, inference and unknowns.
Read resource ↗13Pipeline leak series · 8 minWhy low CPL can hide bad B2B marketing
Look beyond cheap leads to fit, intent, opportunity progression and the quality of the handoff.
Read resource ↗14Pipeline leak series · 8 minThe B2B landing-page checklist for qualified pipeline
A practical review of audience, promise, proof, action, accessibility and the complete conversion path.
Read resource ↗15Pipeline leak series · 8 minHow Dutch B2B companies can audit paid-media tracking
A practical, privacy-aware approach to multilingual campaigns, lead quality and commercial measurement.
Read resource ↗16Pipeline leak series · 9 minFrom click to qualified opportunity: a complete B2B measurement framework
Define the stages, ownership and evidence that connect a campaign click to a useful commercial decision.
Read resource ↗17Implementation guide · 9 minCRM implementation checklist for Dutch B2B companies
Protect data quality, ownership, adoption and privacy before configuring a CRM.
Read resource ↗18Pipeline leak series · 9 minWhere B2B pipeline leaks between LinkedIn Ads and HubSpot
Find the small handoffs where campaign context, lead quality and sales follow-up stop telling the same story.
Read resource ↗19Search-to-pipeline guide · 11 minGoogle Search does not generate leads: what should a B2B team do?
A practical, evidence-led framework for diagnosing weak organic lead generation and improving search visibility, qualified actions and AI-search discoverability.
Read resource ↗20CRM comparison · 10 minHubSpot vs Salesforce for B2B: which CRM is right for your company?
A practical comparison of HubSpot and Salesforce for B2B teams, covering adoption, complexity, reporting and operating fit.
Read resource ↗21Partnership analysis · 12 minClaudeforce explained: the Claude and Salesforce partnership
A source-linked guide to Salesforce in Claude, the 37 sales skills, governance model, availability and who should consider it.
Read resource ↗22Measurement guide · 9 minCRM attribution for B2B: what marketing can and cannot prove
Separate observed evidence, inference and unknowns in long B2B buying journeys.
Read resource ↗23Operating system · 9 minSEO Opportunity Bot: a weekly system for better search visibility
A human-reviewed workflow for finding high-impact queries, content gaps and the next three SEO decisions.
Read resource ↗24Search guide · 10 minHow B2B brands become findable in AI search
A practical framework for making your company understandable, useful and evidence-backed when buyers search with AI.
Read resource ↗25Audience guide · 10 minThe 7 B2B growth problems marketing teams keep trying to solve
A practical diagnosis of pipeline visibility, lead quality, CRM friction, measurement gaps and safe AI adoption.
Read resource ↗26Checklist · 8 minThe paid media audit: 18 questions before you add budget
A practical review of measurement, intent, structure, creative and lead quality.
Read resource ↗27Guide · 10 minFrom isolated campaigns to one demand generation system
How audience, messaging, distribution, conversion and sales feedback reinforce one another.
Read resource ↗28Scorecard · 7 minWhich marketing task should you improve with AI first?
Evaluate volume, repeatability, risk and human value-add.
Read resource ↗29Calculator guide · 6 minBreak-even ROAS: the margin equation behind a profitable campaign
A plain-language guide to margin, acquisition cost and the limits of a platform ROAS number.
Read resource ↗30Measurement guide · 9 minB2B paid media measurement when the sale happens later
Connect media signals to lead quality, opportunity progression and commercial learning.
Read resource ↗31Playbook · 8 minHow to improve B2B lead quality without simply buying less traffic
A practical sequence for definitions, intent, forms, routing and sales feedback.
Read resource ↗32Guide · 9 minGoogle Ads profitability for B2B: a decision framework
A structured way to combine search intent, cost, conversion quality and sales reality.
Read resource ↗33Template guide · 7 minWhat a useful paid media dashboard should help you decide
Build a dashboard around decisions and commercial context—not a wall of platform metrics.
Read resource ↗34Brief · 7 minThe practical AI workflow pilot brief
A small, reviewable way to test AI in marketing without losing ownership or quality control.
Read resource ↗35Framework · 8 minA growth experiment backlog that teams can actually use
Turn observations into prioritized hypotheses, owners, evidence and next decisions.
Read resource ↗36CRM guide · 12 minHow to choose CRM software for B2B: compare fit, adoption and operating effort
A practical framework for comparing HubSpot, Salesforce, Dynamics 365, Pipedrive and Zoho by sales process, adoption, data needs, integrations and total operating effort.
Read resource ↗37Strategy guide · 11 minA practical marketing strategy framework for B2B growth
Connect market insight, positioning, channels, conversion and measurement into one operating plan.
Read resource ↗38CRM framework · 9 minThe minimum CRM data model for clean marketing and sales handoffs
Define accounts, contacts, lifecycle stages, opportunities, activities and ownership before adding automation.
Read resource ↗39Template guide · 8 minHow to build a marketing measurement plan that answers real questions
Map goals, events, sources, owners and decision thresholds before collecting another metric.
Read resource ↗40Paid workbooks
Go from insight to a working operating system.
Low-cost, one-time purchases for teams that want a deeper model without starting a consulting engagement.
02 · Instant workbook€29
Samsina Growth OS
A complete operating workbook for performance, profitability, a 90-day plan and growth experiments.
- Executive KPI dashboard
- Profitability planner
- 90-day marketing plan
- Experiment backlog
Editorial standard
Written to be found and understood.
- A direct answer near the beginning
- Self-contained sections with clear headings
- Concrete definitions and steps
- No claim without source or context
- A visible author and area of expertise
Quick answers
Common B2B growth questions.
Short answers first, with deeper guides and tools when you want to go further.
What should a B2B marketing team measure first?
Start with a small decision-ready measurement plan: qualified lead definition, source and campaign naming, opportunity progression, acquisition cost and the next action each metric should trigger. Add detail only when it supports a real decision.
How can a small team improve paid media profitability?
Connect margin, conversion quality and sales feedback before adding budget. Use the free ROAS calculator to estimate break-even ROAS, then review intent, landing-page fit, lead quality and follow-up together.
Which marketing tasks are good candidates for AI?
Choose recurring, reviewable work such as research summaries, content briefs, campaign analysis and approved-content repurposing. Keep sources, privacy boundaries and final human review explicit.
What is the fastest way to find a useful growth opportunity?
Compare audience pain, funnel friction and available evidence. Search Console queries, analytics events, CRM stages and campaign data together usually reveal a more useful next experiment than any single channel report.
An honest first conversation
Where is your strongest growth opportunity?
In 30 minutes, we map your current situation, commercial goal and first opportunity. No pitch deck—just a focused conversation.
Sina Dadmehr. Founder in Utrecht. You work with the person who analyzes, builds and explains the decisions.