Free tools

Tools you can use before a call.

These are free. They do not replace a diagnosis of your ads, tracking or CRM.

A public check of how understandable a site is to answer engines. It does not log into your ad account.

Work out the return your margin needs before you add budget.

A free workbook for a weekly commercial conversation, not a wall of platform metrics.

Working formats for lifecycle, handoff and measurement decisions.

There is no automated GA4 login. The free step is a 30-minute call with read access to the property.

Paid workbooks (€9 and €29) stay on the toolkit page. They are separate from consulting.