GA4 · Consent Mode · Utrecht
GA4 tracking that still makes sense after the lead hits the CRM.
What is GA4 tracking for B2B, and who is it for?
GA4 tracking for B2B is the measurement setup that connects an ad click, a site action and a CRM record without pretending every visit consented to analytics. Samsina in Utrecht reviews GA4, Tag Manager and the handoff. It is for teams whose reports disagree with sales.
Short definitions
- Consent Mode v2
- Google’s consent signals. On samsina.nl, analytics storage stays denied until Accept, and ad storage stays denied.
- Key event
- An action worth counting, such as a saved enquiry. It is not automatically a qualified lead.
- UTM
- Campaign parameters. They only help if they survive the form and land on the CRM record.
Three layers that have to describe the same lead.
| Layer | Question it answers | Limit |
|---|---|---|
| Ad platform | Which campaign bought the click? | It does not know whether sales accepted the person. |
| GA4 | Which on-site action happened, within consent? | Modelled numbers are not the same as a CRM record. |
| CRM | Who owns the lead, and what happened next? | It stays empty if the source never arrives. |
What a tracking engagement can include
- A review of GA4 key events, tags and consent defaults
- A UTM and click-id check through the form
- Source fields mapped to the CRM you already use
- A short list of what the numbers can and cannot prove
How much does GA4 implementation cost?
Samsina does not publish a separate monthly fee for this service. A growth and measurement audit starts at €1,950. A four-week growth sprint starts at €4,900. Embedded support starts at €3,500 per month. Figures exclude VAT, media spend and software.
Questions before you book
Do you install tracking before consent?
No. On this site, and in the measurement design Samsina recommends, optional analytics stays off until the visitor accepts. Reject remains a real choice.
Is this server-side tracking?
Not by default. The first question is whether the current tags, consent and CRM fields describe the same lead. A heavier setup is only useful after that is clear.
Can you run a free GA4 leak scan?
The free step is a 30-minute call. There is no automated scanner that logs into your GA4 property. Bring read access and we look at the leaks together.
Which tag tools do you use?
Google Tag Manager, GA4 and Looker Studio are the usual set, alongside the CRM you already have.