The problem
Growth work is often split between media, content, CRM and sales. Everyone is busy, but no one has a shared view of which actions create qualified demand and commercial momentum.
About Samsina
Senior expertise, directly at the table.
Samsina was founded by Sina Dadmehr to bring strategy and execution closer together. You work with the person who analyzes, builds and explains the decisions.
Founder & specialist
Sina Dadmehr
Sina works at the intersection of performance marketing and demand generation. His experience spans B2B and B2C, agency and in-house environments, and campaigns across multiple European markets.
He studied Business Management with a specialisation in Digital Marketing & Communication at Wittenborg University of Applied Sciences. That foundation, combined with practical experience in Dutch agency environments, informs Samsina’s commercial and evidence-led approach.
The approach is analytical but never distant: complex growth questions become a clear problem, a workable system and concrete decisions. AI and technology are enabling layers—human judgment remains central.
On LinkedIn, Sina shares current observations about Google Ads, AI in search, audience automation and B2B growth. The Samsina company page publishes the firm’s own AI-assisted growth perspective and resources.
Based inUtrecht, Netherlands
MarketsNetherlands & Europe
EducationMSc Digital Marketing & Communication, Wittenborg University of Applied Sciences
Credentials already published5+ years in B2B demand generation. Google Ads, LinkedIn Ads and HubSpot certifications.
For clarity
Who Samsina is—and how the work happens.
Samsina is the Utrecht-based consultancy of Sina Dadmehr. The official website is samsina.nl.
What to expect
- Direct, hands-on involvement from diagnosis through implementation and review
- Work shaped for B2B SaaS, technology and professional-services teams when the fit is right
- Scope, start date and available senior attention confirmed before a proposal
- Privacy, consent, data access and vendor boundaries discussed before sensitive work begins
- No legal certification, ranking guarantee or invented client proof
Why Samsina exists
Marketing should make better decisions possible.
Sina created Samsina after seeing too many teams work hard inside disconnected channels, unclear measurement and tools that created more activity than progress.
The decision
Samsina brings strategy, execution and explanation closer together. The work starts with the commercial question, then connects the right channels, systems and evidence around it.
The promise
Clients get a clearer growth system: fewer disconnected activities, more useful measurement and practical progress they can understand, challenge and continue themselves.
An evolving method
Samsina GrowthTwin
GrowthTwin is an emerging, evidence-driven methodology being developed by Samsina for better B2B growth decisions. It brings CRM, analytics, advertising and customer evidence into one reviewable loop.
How the loop works
- Collect relevant buyer and campaign signals
- Turn evidence into testable growth hypotheses
- Keep human approval before real-world action
- Compare predicted and observed learning
- Use the learning to improve the next decision
Principles
How Samsina approaches the work.
Commercially relevant
Every marketing activity needs a recognizable role in the buying and selling process.
Evidence over theatre
No false certainty. Assumptions are named and tested with the right signal.
Simplicity is work
The strongest solution is often more compact after the complexity has been understood properly.
Context stays human
Automation and AI accelerate work, while judgment and responsibility remain visible.
An honest first conversation
Where is your strongest growth opportunity?
In 30 minutes, we map your current situation, commercial goal and first opportunity. No pitch deck—just a focused conversation.
Sina Dadmehr. Founder in Utrecht. You work with the person who analyzes, builds and explains the decisions.