Possible deliverables
What can be delivered
- Lifecycle and data model
- Lead routing and notifications
- Nurture journeys
- Audience sync and exclusions
- Campaign naming and attribution agreements
- Dashboard and governance plan
Service 03
Less manual work. More context at the right moment.
Samsina helps teams connect lifecycle data, campaigns and follow-up logically. The goal is not a collection of clever workflows, but a reliable system in which prospects receive relevant communication and sales understands what happened before the handoff.
Sina Dadmehr. Founder in Utrecht. You work with the person who analyzes, builds and explains the decisions.
What is B2B marketing automation, and who is it for?
B2B marketing automation is the routing, nurture and CRM logic that gives a lead an owner and a next step. Samsina sets this up in HubSpot, Salesforce or Zoho, with n8n or Zapier where a handoff is still manual. It is for lean teams losing context between marketing and sales.
- Who it is for
- Teams with fragmented CRM data or unclear lifecycle stages
- What you can inspect
- Lifecycle and data model. Lead routing and notifications. Nurture journeys.
- What is not promised
- No lead volume, revenue or ranking guarantee, and no invented client results.
How much does marketing automation cost?
Published starting points, excluding VAT, media spend and software: growth and measurement audit from €1,950, AI workflow pilot from €2,750, four-week sprint from €4,900, embedded partner from €3,500 per month. There is no separate price list per channel.
Strategy becomes valuable when it helps a team make better decisions.
When this helps
For teams that want sharper control.
The exact engagement follows your goal, current maturity and available data. We keep the scope deliberately concrete.
This is a fit when…
- Teams with fragmented CRM data or unclear lifecycle stages
- Organizations following up leads manually and losing context
- Marketing teams that want to connect campaigns to revenue processes
Engagement model
Audit, sprint or ongoing partnership
Start small when the core question is not yet sharp. An audit or sprint produces a diagnosis, priorities and first improvements. When the direction is clear, Samsina can move directly into execution and optimization.
Buying fit
Useful when the problem is concrete enough to inspect.
This service is strongest when someone owns the commercial question and the team can share the relevant evidence, constraints and next decision.
Before you start
- Bring the business question, not only a request for more activity.
- Bring the current setup: campaigns, CRM stages, reporting or workflow context.
- Agree who will make the next decision and what evidence will inform it.
- If the fit is unclear, start with an audit rather than committing to a larger build.
How we work
Think clearly. Build deliberately. Improve consciously.
Every engagement gets its own plan, while these principles remain constant.
Lifecycle first
We clarify definitions, ownership and decision points before building workflows.
Automate with purpose
Every automation must remove a concrete friction, add context or improve speed.
Build for maintainability
Documentation, naming and controls keep the system understandable after implementation.
Frequently asked questions
About marketing automation.
Does Samsina work with HubSpot and Salesforce?
Samsina has experience with marketing processes involving HubSpot, Salesforce and related systems. The exact technical scope is aligned with your current stack in advance.
Can you clean up an existing automation setup?
Yes. An audit identifies duplicate workflows, data problems, broken handoffs and missing governance.
Is marketing automation the same as email marketing?
Email can be part of automation, but the discipline also covers data, segmentation, routing, audience sync, lead status and reporting.
Explore further
Connected disciplines.
An honest first conversation
Want to know what marketing automation could change now?
In 30 minutes, we map your current situation, commercial goal and first opportunity. No pitch deck—just a focused conversation.
Sina Dadmehr. Founder in Utrecht. You work with the person who analyzes, builds and explains the decisions.