Zapier · n8n · AI · Utrecht
Automation that removes a handoff, not one that hides it.
What is marketing automation with Zapier and AI, and who is it for?
Marketing automation with Zapier, n8n or a practical AI workflow connects two steps a person currently copies by hand, with a human check where judgment matters. Samsina in Utrecht designs that around HubSpot, Salesforce or Zoho. It is for lean B2B teams, not for a pile of unowned zaps.
Short definitions
- Zapier or n8n
- A way to move a record or a notification between tools. Useful only when the destination field and the owner are already defined.
- AI workflow
- A repeatable assist for research, briefs or reporting. The published pilot starts at €2,750 and keeps a person on the final review.
- Human review
- The step that stays with a person for facts, privacy and anything a customer will see.
What an automation engagement can include
- One process chosen because it is repetitive and low-risk
- The field map between the form, the CRM and the notification
- A reviewed AI pilot when the task is knowledge work, from €2,750
- Documentation the team can maintain after handover
How much does marketing automation cost?
Samsina does not publish a separate monthly fee for this service. A growth and measurement audit starts at €1,950. A four-week growth sprint starts at €4,900. Embedded support starts at €3,500 per month. Figures exclude VAT, media spend and software. The AI workflow pilot, when the task is one real process, starts at €2,750.
Questions before you book
Will you replace the marketing team with AI?
No. The workflows speed up repetitive work. Facts, brand voice and customer-facing decisions stay with a person.
Do you use Make.com as well as Zapier and n8n?
The published stack is n8n and Zapier, plus the CRM you already use. A different connector is only relevant if it removes a real handoff.
What is a bad first automation?
Anything that writes to the CRM without an owner, or that sends a customer message nobody reviews.
Where does the AI pilot price come from?
The AI workflow pilot is published from €2,750 excluding VAT. It covers one process, with review steps and a handover.