Sales says the leads are bad.
Marketing counts form fills. Sales counts conversations worth having. Nobody has written down the difference.
Google Ads · LinkedIn Ads · GA4 · CRM, Utrecht NL
B2B leads your sales team actually wants.
I connect LinkedIn & Google Ads, GA4 and your CRM, so every euro is traced to pipeline, not clicks.
Reply within 1 business day
How I track itSamsina
- Ads
- Leads
- MQL
- SQL
- Deal
Every euro traced from first click to closed deal.
Sound familiar?
The gap between a click and a conversation sales will take.
Situations B2B teams describe before we open the account. These are not client quotes, reviews or results.
GA4 and the CRM never match.
The ad platform, the analytics property and HubSpot each tell a different story about the same week.
We know cost per click. Not cost per deal.
Budget moves toward the cheapest lead, then the pipeline review asks where the opportunities went.
Every tool has a dashboard. Nobody owns the handoff.
Campaigns, forms and CRM fields exist. The next action after a lead arrives does not.
What I do
Six places the pipeline usually leaks.
Pick the friction. The channel follows the evidence. Published starting prices appear only on the audit.
Google Ads
Search demand judged on qualified enquiries, not cheap clicks.
See the approachLinkedIn AdsThe right roles see the offer, and sales can see which campaign they came from.
See the approachGA4 & trackingAds, the site and the CRM describe the same lead.
See the approachHubSpot & CRMEvery accepted lead has an owner, a source and a next step.
See the approachZapier & AIRepetitive handoffs run in Zapier, n8n or a reviewed AI workflow.
See the approachGrowth auditA fixed-scope diagnosis of funnel, ads, tracking and the sales handoff.
From €1,950Proof without hype
This site is my case study.
Samsina does not publish client names, testimonials or result figures. The measurement on samsina.nl is the work I can show in public.
Read the B2B growth guideGA4, only after consent
Google Analytics 4 stays blocked until Accept. Consent Mode v2 defaults to denied for analytics and ads. Ad storage stays denied.
UTM and click IDs
utm, gclid, fbclid and li_fat_id are written into the enquiry only after that same consent, as first touch and last touch.
AI-traffic field
If a visit arrives from ChatGPT, Perplexity, Gemini, Copilot or Claude, the enquiry can carry that referrer host. Nothing is stored before consent.
Lighthouse, as measured
The live site was recorded at 94 performance and 100 accessibility, best practices and SEO on Lighthouse mobile. Lab scores move when the page changes. They are not a promise.
How an engagement runs
Four steps. Then we know whether to spend more.
- 01
Read the trail
Ads, GA4 and the CRM, looked at as one path rather than three exports.
- 02
Agree what sales will call
A written line between a form fill, a marketing-qualified lead and a lead sales accepts.
- 03
Connect the handoff
Source, owner and next step travel with the lead. Tools follow that rule.
- 04
Review the next cohort
The following leads are checked for a source, an owner and an accepted or rejected outcome.
Who you work with
Sina Dadmehr
You work with me, not an account manager. I am based in Utrecht and studied Business Management with a specialisation in Digital Marketing & Communication at Wittenborg University of Applied Sciences. The public site lists 5+ years in B2B demand generation, LinkedIn and Google Ads, plus Google Ads, LinkedIn Ads and HubSpot certifications.
Before you book
Six questions buyers actually ask.
How much does B2B lead generation cost in the Netherlands?
Samsina publishes starting points, not a single lead-generation fee. A growth and measurement audit starts at €1,950. An AI workflow pilot starts at €2,750. A four-week growth sprint starts at €4,900. An embedded partnership starts at €3,500 per month. All figures exclude VAT, media spend and software licences.
How much does a Google Ads specialist cost?
There is no separate Google Ads retainer on this site. Paid search is scoped inside the audit (from €1,950), the sprint (from €4,900) or the embedded partnership (from €3,500 per month), depending on whether you need a diagnosis or ongoing work.
Which tools do you actually work in?
LinkedIn Ads, Google Ads, Microsoft Advertising, Meta Ads, GA4, Google Tag Manager, Looker Studio, HubSpot, Salesforce, Zoho, n8n and Zapier. The exact stack is the one you already run.
How do you handle GDPR and consent?
Optional analytics stays off until a visitor accepts. Reject is the same kind of choice as accept. Advertising cookies are not switched on. Enquiry answers are used to prepare the requested call, not added to a marketing list.
How fast do you reply, and what happens on the call?
I reply within one business day. The form asks for name, work email, company and the main goal. You then choose a 30-minute slot. You leave with a direct view of the next step, including when that step is not an engagement with Samsina.
Do you guarantee leads, revenue or rankings?
No. Samsina does not guarantee leads, revenue or search positions, and does not invent client proof. The work makes assumptions visible and ties the next decision to evidence you can inspect.
A 30-minute pipeline call
Bring the account. Leave with the first leak worth fixing.
Four fields, then a time on the calendar. No pitch deck.
Reply within 1 business day
The scheduler opens after your answers are saved.