LinkedIn Ads · B2B · Utrecht
LinkedIn Ads aimed at people sales already wants to meet.
What is LinkedIn advertising for B2B, and who is it for?
LinkedIn advertising for B2B puts an offer in front of named roles and accounts, then checks whether those responses become sales conversations. Samsina in Utrecht connects Campaign Manager, the landing path and the CRM. It is for teams whose buyers can be defined by job, company or account list.
Short definitions
- Lead gen form
- A native LinkedIn form. It still needs a destination in the CRM, an owner and a definition of what sales will accept.
- Campaign context
- The audience, offer and creative that produced the lead. That context should survive the handoff.
- Pipeline
- Opportunities the business recognises. A form fill is only the start of that path.
What a LinkedIn Ads engagement can include
- Audience and offer review against the buying committee
- Campaign structure and creative direction
- A check that UTMs or campaign IDs reach the CRM
- A feedback loop from lead status back to what you keep running
How much does LinkedIn advertising cost to manage?
Samsina does not publish a separate monthly fee for this service. A growth and measurement audit starts at €1,950. A four-week growth sprint starts at €4,900. Embedded support starts at €3,500 per month. Figures exclude VAT, media spend and software.
Questions before you book
Is LinkedIn Ads only for enterprise teams?
No. A smaller team can use a narrow audience, one offer and a clean handoff. The constraint is usually definition and follow-up, not company size.
Do you promise a lower cost per lead?
No. A cheaper form fill can still be a lead sales will not call. Samsina does not publish client cost figures.
How does this relate to Google Ads?
Google Ads captures existing search demand. LinkedIn Ads reaches people who match the account or role before they search. Many B2B teams need the handoff designed for both.
What do you need from sales?
A short agreement on which leads they will call, and a way to record accepted or rejected. Without that, the campaign cannot learn.