Google Ads · B2B · Utrecht
Google Ads that sales can trace back to a conversation.
What is B2B Google Ads management, and who is it for?
Google Ads for B2B is paid search for companies already looking for a solution. Samsina, in Utrecht, structures Search and related campaigns so spend is judged on qualified pipeline and CRM outcomes, not only clicks. It is for lean B2B teams in the Netherlands and Europe.
Short definitions
- Search intent
- The difference between someone researching a problem and someone comparing suppliers. Campaigns are grouped around that difference.
- Qualified pipeline
- Leads sales accepts, not every form fill. The definition is agreed before budget is scaled.
- Offline context
- Where CRM status can be connected, media decisions use that status as well as the in-platform conversion.
How Google Ads and LinkedIn Ads play different roles. No performance claims.
| Google Ads | LinkedIn Ads | |
|---|---|---|
| Fits when | Buyers already search for the problem or the category. | You can name the roles or accounts that should see the offer. |
| What you can inspect | Queries, search terms and the landing page. | Audience, creative and the lead form or site visit. |
| What it cannot prove alone | That a click became a deal. | That a form fill was a lead sales will call. |
What a Google Ads engagement can include
- Account and measurement review before more budget
- Campaign structure around buying stage
- Search-term, audience and landing-page notes
- A reporting view that can include CRM status when you grant access
How much does a Google Ads specialist cost in the Netherlands?
Samsina does not publish a separate monthly fee for this service. A growth and measurement audit starts at €1,950. A four-week growth sprint starts at €4,900. Embedded support starts at €3,500 per month. Figures exclude VAT, media spend and software.
Questions before you book
Can Samsina take over an existing Google Ads account?
Yes. Work can start with an audit and an improvement plan, then advisory support or ongoing management. The published starting point for the audit is €1,950 excluding VAT.
Do you guarantee a cost per lead?
No. Samsina does not guarantee lead volume, cost per lead or revenue. Success criteria are agreed up front and, where possible, include whether sales accepted the lead.
Which other ad platforms are in scope?
Microsoft Ads, LinkedIn Ads and Meta sit beside Google Ads when the audience and the measurement justify them. Channel choice follows the buying process.
What access do you need?
Read access to the ads account, GA4 and the CRM is enough to diagnose. Changes to campaigns happen only after the scope is confirmed.