Service 01

Turn media spend into measurable commercial progress.

Samsina designs, manages and improves paid campaigns for B2B and complex B2C propositions. We connect targeting, messaging, landing pages and measurement so you understand not only the cost of a click, but which traffic creates genuine sales opportunities.

Plan a 30-min pipeline call What this is

By Sina Dadmehr · Updated 1 November 2026

Sina Dadmehr. Founder in Utrecht. You work with the person who analyzes, builds and explains the decisions.

What is B2B paid media, and who is it for?

B2B paid media at Samsina is Google Ads, Microsoft Ads, LinkedIn Ads and Meta, managed so a team can see which spend creates sales conversations. It is for companies in the Netherlands and Europe that already buy traffic and need the CRM handoff to be believable.

Who it is for: Teams buying significant traffic but seeing too few qualified leads
What you can inspect: Account and measurement audit. Channel and campaign strategy. Keyword, audience and competitor research.
What is not promised: No lead volume, revenue or ranking guarantee, and no invented client results.

How much does B2B lead generation cost in the Netherlands?

Published starting points, excluding VAT, media spend and software: growth and measurement audit from €1,950, AI workflow pilot from €2,750, four-week sprint from €4,900, embedded partner from €3,500 per month. There is no separate price list per channel.

Samsina / Paid media

Strategy becomes valuable when it helps a team make better decisions.

When this helps

For teams that want sharper control.

The exact engagement follows your goal, current maturity and available data. We keep the scope deliberately concrete.

This is a fit when…

Teams buying significant traffic but seeing too few qualified leads
Organizations managing multiple markets, channels or propositions
Marketing teams that need a stronger connection with CRM and sales

Possible deliverables

What can be delivered

Account and measurement audit
Channel and campaign strategy
Keyword, audience and competitor research
Campaign architecture and ad concepts
Landing page recommendations
Weekly optimization and clear reporting

Engagement model

Audit, sprint or ongoing partnership

Start small when the core question is not yet sharp. An audit or sprint produces a diagnosis, priorities and first improvements. When the direction is clear, Samsina can move directly into execution and optimization.

Buying fit

Useful when the problem is concrete enough to inspect.

This service is strongest when someone owns the commercial question and the team can share the relevant evidence, constraints and next decision.

Before you start

Bring the business question, not only a request for more activity.
Bring the current setup: campaigns, CRM stages, reporting or workflow context.
Agree who will make the next decision and what evidence will inform it.
If the fit is unclear, start with an audit rather than committing to a larger build.

How we work

Think clearly. Build deliberately. Improve consciously.

Every engagement gets its own plan, while these principles remain constant.

Diagnose before budget

We audit tracking, funnel, search intent and lead definitions before scaling campaigns.

Structure around intent

Campaigns are organized around decision stage, audience and commercial priority—not platform convenience.

Optimize for quality

CRM feedback, lead status and sales insight help guide bids, messaging and budget decisions.

Before you add budget

Calculate the ROAS your margin actually requires.

Use the free Samsina calculator, then download the KPI dashboard to track the result by channel.

Use the free calculator Get the dashboard

Frequently asked questions

About paid media.

Which advertising platforms does Samsina work with?

Primarily Google Ads, Microsoft Ads, LinkedIn Campaign Manager and Meta. Channel selection follows the audience, buying process and available measurement.

Can Samsina take over an existing account?

Yes. An engagement can start with an audit and improvement plan, followed by advisory support or full campaign management.

How is success measured?

The success criteria are defined in advance. Beyond media metrics, we look where possible at qualified leads, opportunity progression, acquisition cost and pipeline contribution.

Explore further

Connected disciplines.

An honest first conversation

Want to know what paid media could change now?

In 30 minutes, we map your current situation, commercial goal and first opportunity. No pitch deck—just a focused conversation.