Campaign data
A clean table for date, channel, campaign, spend, impressions, clicks, leads, customers and revenue.
Free Excel template
A marketing dashboard built for decisions—not decoration.
Track spend, revenue, leads, customers, ROAS and CAC by channel. Then record what your team will change next.
€0Excel .xlsx3 ready-to-use sheetsNo macros
Formula-driven · Sample data included · Fully editableDownload the starter
Get the dashboard in one minute.
Replace the yellow sample cells with your own campaign data. The KPI cards, channel table and chart update automatically.
Created by Sina Dadmehr · Samsina, UtrechtInside the workbook
Everything needed for a useful weekly review.
KPI dashboard
Formula-driven totals and channel comparisons for ROAS, CAC, volume, spend and revenue.
Decision log
A simple space for the signal, decision, owner, due date and status—so reporting leads to action.
Why these metrics
Closer to commercial outcomes than clicks alone.
Platform dashboards are useful for delivery. This workbook creates one cross-channel view using the definitions your team chooses.
A better weekly conversation
- Which channel created profitable customer volume?
- Where did acquisition cost change—and why?
- Is ROAS improving because of quality or lower volume?
- Which assumption should we test next?
- Who owns the decision before the next review?
Dashboard questions
Know what you are downloading.
Is the dashboard really free?
Yes. The Starter workbook costs €0. Enter your email so the site can generate a protected download link. Newsletter consent is separate and optional.
Which software do I need?
The file is an .xlsx workbook designed for Microsoft Excel. It can also be imported into Google Sheets, although chart styling may look slightly different.
Which metrics are included?
Spend, revenue, leads, customers, ROAS and CAC are calculated by channel. A weekly decision log connects the numbers to an owner and next action.
Does Samsina receive the numbers I enter?
No. You edit the downloaded file locally. Samsina receives only the delivery email and the optional marketing-consent choice submitted on this page.
Need deeper planning?
Add profitability scenarios and a 90-day growth system.
Explore the paid toolkits when the Starter dashboard is not enough.