Before & after · decision dashboard
Turn channel activity into a commercial conversation.
A transparent example of how Samsina connects media, lead quality and pipeline. The figures below are illustrative model data, not client performance or a promise of results.
For B2B SaaS, tech and professional services
Reporting should help someone decide what happens next.
Most channel reports answer what happened. A useful operating view adds quality, ownership, commercial stage and a decision rule—so marketing and sales can work from the same evidence.
What changes
- From leads to qualified leads
- From spend to pipeline context
- From channel totals to next actions
- From a monthly export to an owned rhythm
After · decision dashboard
Illustrative model data — use your own CRM and media data before acting.The same activity, connected to the next decision.
Last 30 days · all channelsChannel contribution
PipelinePipeline by source
Decision queue
What happens next?
01
Review 16 qualified Google leads
→02
Validate €184k opportunity context
→03
Update next experiment with sales
→This dashboard is a design example for a new or improving B2B team. Replace the illustrative values with verified data, document definitions and agree the decision owner before using it for budget or pipeline decisions.
The useful handoff
One view for marketing, sales and the next experiment.
The dashboard is not a claim that every channel caused every opportunity. It is a shared operating layer: transparent about attribution limits, specific about ownership and useful enough to change the next action.
Start with your evidence
- Campaign and source naming
- Lead and opportunity definitions
- CRM stage ownership
- One review rhythm
- One decision rule per metric
An honest first conversation
Want a dashboard that fits your actual funnel?
Bring your current reports, CRM stages and commercial question. We will identify the smallest useful decision view—without pretending the data says more than it does.
Sina Dadmehr. Founder in Utrecht. You work with the person who analyzes, builds and explains the decisions.