Break-even ROAS model
Defined together at kickoff, with the evidence and ownership needed to make the next step clear.
A €9 decision workbook
Paid Media Profitability Pack
Break-even ROAS, CAC sensitivity and a channel dashboard in one decision-ready workbook.
Buy the profitability pack Starting at €9
What is included
A focused scope with a clear next decision.
The exact scope follows your context. These are the elements that make the starting point useful and reviewable.
CAC scenario planner
Defined together at kickoff, with the evidence and ownership needed to make the next step clear.
Campaign data table
Defined together at kickoff, with the evidence and ownership needed to make the next step clear.
Channel dashboard
Defined together at kickoff, with the evidence and ownership needed to make the next step clear.
How it connects
The commercial question comes first.
Clarify the decision
Define what the work should help you decide, improve or ship.
Work from your evidence
Use the data, materials and constraints that already exist before adding complexity.
Leave a usable handover
Document assumptions, actions and the next measurement point.
An honest first conversation
Want to check whether this is the right starting point?
In 30 minutes, we map your current situation, commercial goal and first opportunity. No pitch deck—just a focused conversation.
Sina Dadmehr. Founder in Utrecht. You work with the person who analyzes, builds and explains the decisions.